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Joico Hair Dye – Medium Blonde Blue Ash, Permanent Cream, 74Ml
10.00€

The paint is intended for professional use. The oxidant is not included in the kit; it is selected individually for your hair type.

Reconstructive permanent coloring Joico LumiShine - soft permanent cream color Joico LumiShine with reduced ammonia content. The palette includes many shades, ranging from level 1 to super brightening shades. Guarantees a healthy, shiny look for colored hair and predictable results when mixed with LumiShine oxides (10-40 vol.)

Gentle patented LumiShine formula

  • Completely restores arginine - an essential amino acid that is destroyed during the coloring process - and instantly strengthens hair
  • Gives 2x more shine*
  • Reduces hair breakage**
  • Provides unrivaled color durability and vibrancy

LumiShine promises:

  • 100% gray coverage
  • 100% reconstructed and stronger hair**
  • Nourishes and protects hair, keeping it moisturized, soft and shiny for up to 30 shampoos***

LumiShine offers:

  • Standard level system
  • Simple (1:1) mixing ratios with oxides
  • Full range of mixable shades
  • Unsurpassed comfort for the client
  • Optimal texture and viscosity of the dye for application with a brush or from a bottle.

Bonus!
LumiShine introduces Gentle Fresh Fragrance Technology, a combination of molecules that helps neutralize ammonia odors and envelops you in the fresh scents of bergamot, iris and sandalwood. Incredible comfort during coloring!

*Compared to undyed hair.
**Based on laboratory testing of damaged hair.
***Hair treated with K-PAK Color Therapy 

Directions for use:  mix the paint with the appropriate cream-oxidizing agent in a 1:1 ratio (if you need to add a corrector to the paint, first mix the paint and corrector, and then add the cream-oxidizing agent). Apply the mixture evenly to dry hair along the entire length, without combing. Exposure time 35 minutes (when working with gray hair - 45 minutes, for super blonde - 60 minutes).

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